Jacir’s concept is to package and sell the highest quality culinary products from the Middle East, taking inspiration from Fortnum and Mason, a luxury department store in London specializing in food products.
The products’ packaging speaks to Jacir’s desire to build a Middle Eastern lifestyle brand. However, the simple designs let the products speak for themselves.
Despite its international outlook, Kama’s products stick to their local roots. “There are amazing products all around the [Middle East],” Jacir explained, bemoaning the lack of “collective sourcing” through which the consumer can know where to find the highest quality za’atar or the purest olive oil.
Kama’s launch range includes most of the staple products needed in the Middle Eastern kitchen, sourced and produced entirely in Jordan. Kama’s labaneh balls come from a supplier in Jerash to Amman. The company’s date molasses, meanwhile, is sourced from Ajloun. Kama’s other spices, oils, and jams are likewise carefully chosen.